Automotive lead scoring is essential in reducing your sales team’s output and increasing their likelihood of closing more deals. Prioritizing leads will increase productivity across your dealership. Coupling lead scoring with conversion rate optimization is a powerhouse that can have a huge impact on your dealerships bottom line.
You may think your website conversion rates are fine. You’re wrong. Optimizing conversion rates is key in increasing your sales funnel and increasing your monthly gross. See how a small increase in conversion rate can gross you $57,000 per month!